A tenant screening company recommends denying an applicant on the basis of a prior eviction. The attached eviction records show that the former landlord sought to evict the tenant for violating its zero-tolerance domestic violence policy after she was...
Tenant screening has become a $1 billion industry. Like many landlords across America, you may look to third-party screening companies to gather and analyze key information about rental prospects and issue a...
A landlord committed to fair housing compliance instructs its ad platform provider to ensure that its digital advertising reaches the broadest possible audience. The ad platform uses audience selection tools based on machine learning functions that target ads...
Follow our five best practices when using AI-based digital ad platforms.
Savvy use of digital media for marketing purposes can be a game changer for landlords. But it can also get them into fair housing trouble. The same artificial intelligence (AI) and...
We’ve explained the new HUD Guidance and outlined the strategies for putting them into action. Now it’s your turn to test how well you’ve learned the material and whether you can apply it to real-life situations by taking the Coach’s Quiz below. Each of the following...
Which of the following phrases is it NOT appropriate for a landlord to include in an online ad for a property in Stanley Town, a neighborhood known for being almost entirely white?
In today’s highly competitive rental market, effective advertising is crucial to attracting the right renters. But for these very same reasons, your advertising and marketing practices can get you into fair housing hot water. The advertising media you select and the message you craft may...
We’ve given you five rules to follow to avoid fair housing problems when advertising online. Now let’s look at how the rules might apply in the real world. Take the ...
In this lesson, we’re going to review the fair housing rules as they apply to advertising your community, most of which is probably done online now. Although communities still run print ads in newspapers and apartment guides and on billboards, a large part of their marketing effort is...
We’ve given you nine rules for complying with fair housing rules that ban discriminatory statements. Now let’s look at how the rules might apply in the real world. Take the COACH’s Quiz to see what you have learned.
In this lesson, the Coach reviews fair housing rules banning discriminatory statements. The rules apply to discriminatory advertising, but there’s more to it than that, since they apply to all kinds of statements, including:
